🔍 Why Your WhatsApp Keyword Triggers Might Not Be Working

Here are the most common causes and fixes:

1. Ad-Initiated Conversations Block Keyword Triggers

  • If the user starts a WhatsApp chat via a Facebook or Instagram ad, the keyword trigger won’t fire automatically.
  • Fix: Ask users to type the keyword again manually after the initial message. ManyChat confirmed this issue and has worked on resolving it

2. Keyword Matching Issues

  • Keywords are case-sensitive and must match exactly.
  • Avoid punctuation or extra spaces.
  • Fix: Double-check your keyword setup and test with variations.

3. Flow Not Published or Connected

  • The flow may be activated but not linked to the keyword properly.
  • Fix: Go to Automation → Keywords, ensure the keyword is mapped to the correct flow, and that the flow is published.

4.User Already in Another Flow

  • If the user is mid-way through another flow, the keyword might be ignored.
  • Fix: Use smart delays or conditions to reset the conversation context.

5. WhatsApp Template Restrictions

  • WhatsApp has strict rules for message templates and timing.
  • If the keyword is triggered outside the 24-hour window, it may not work.
  • Fix: Use approved templates or re-engage users within the allowed window.

âś… Recommended Next Steps

StepAction
1Test the keyword manually in WhatsApp (not via ad)
2Check Automation → Keywords mapping
3Confirm flow is published and active
4Use ManyChat’s Live Chat or Logs to debug
5Consider using buttons or quick replies as alternatives to keywords
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