Best Practices for WhatsApp Automation

Use Buttons & Quick Replies

• WhatsApp supports interactive buttons (up to 3 per message) and quick reply chips.
• These are tap-based, so users don’t have to type anything—reducing friction and ensuring flows trigger correctly.
• Example:
  • “Choose what you’d like to explore:”
    • 🌱 Learn about 363Gardens
    • 🤖 Talk to 363bot
    • 🛍️ See products

Map Buttons Directly to Flows

• Each button can link to a specific flow or action in ManyChat.
• This guarantees the user lands in the right automation without keyword dependency.

Fallback Keywords (Optional)

• Keep keywords as a backup option for users who prefer typing.
• But don’t make them the primary trigger—buttons should lead.

Segment Entry Points

• Use different entry flows for ads, organic traffic, or returning users.
• Example:
  • Ad click → Welcome flow with buttons.
  • Returning user → Menu flow with quick replies.

24-Hour Window Compliance

• WhatsApp only allows free-form messages within 24 hours of user activity.
• Buttons and quick replies keep you compliant while still engaging users.